No Sport-Utilitarian Vehicle Here.....
Karl Schudt writes a wonderfully clear and easy to understand explanation on the stupity of Utilitarianism. (with a nod to some great thoughts from Eve Tushnet, too)

This shows the problem inherent in the dominant ethical theory of the day, Utilitarianism. This theory, originating in the Sophists, developed in Epicurus, and reappearing among English writers such as Hume, Bentham, and John Stuart Mill, teaches that pleasure is good and pain is evil.

I may have learned this back in college, but I’m not sure. I remember that when I took Ethics and Aesthetics, the mere droning of the instructor about Bentham and Hume put Utilitarian Ellyn (she’s mostly moved on now.......) into a daydreamy daze. You know, thinking is pain and staring out the window is pleasure.....