Has OneMillionMoms jumped the shark?
That's right. Burger King is senselessly using adult nudity to promotes its kid's toys!
During the NCAA Championship game, Burger King's ad featured a dad taking a bubble bath in a family room. After the kids run through talking about Burger King's new Spongebob Squarepants toy, he places a sponge on his head and stands up in front of his wife, asking her to guess who he is.
After she gives an lingering stare at his private parts (covered in soap suds), he proclaims to be "Spongebob, No pants." Naturally, the dad is portrayed as a buffoon.
Not so funny as to be memorable, but not especially shocking to me. I thought the dad was bathing in a big bathroom with people running in and out, not a family room. At one time a feasible scenario in our house. Perhaps below the modesty standards of some people but A)it appeared to be a gen-u-ine nuclear American family B) the parents were heterosexual and married to each other. C) the dad wasn’t dumb enough to stand up when the kids were in the room D) the last I heard, wives were allowed a lingering (or more) stare at their husbands’ private parts when the children are out of the room E)we can take the occasional luxury of acting like a buffoon in our own homes.
Not terribly funny, but not the sort of thing to motivate me to take part in a campaign of indignation. I know when I’m offended. There’s nothing like dozing off watching cartoons with your son to be awakend by Trojan Man on your TV screen. Or having ads for movies like Saw turn up during a family entertainment. And what about the bimbos nattering on about how “Yaz” is the miracle pill that changed there lives?
I fear if we mount a massive campaign for every thing that we think is a wee bit off (and why didn’t Rev. Wildmon mention the rumors that SpongeBob is really gay, too?) no one will listen at all.
Time to run Dad’s Mr. Bubble.
Wednesday, April 11, 2007
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