Let's start with a quick image association. What company's hallmark is a robin's-egg-blue box?

Did Audrey Hepburn just flash through your mind?
What are some of the words you associate with the blue box? How about luxury, exclusivity, expensive, and desire?Unless your Mom works in a church. Then a blue box means something off the bargain rack (repackaged in a Barton-Cotton Mass card box).